September 2, 2017

Commercial Radio in Trouble?

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Kevin Ross from the Radio Facts Radio Show interviews Professor Larry Miller about his controversial white paper RADIO ON THE DIGITAL CLIFF:
 
 A Study of the Changing Audio Entertainment Paradigm and Radio's Response
Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York University,  

Larry Miller, released a special report today, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial radio in the United States. The report examines the significant business and social challenges faced by one of the country's oldest media sectors. The paper was published this morning on Mr. Miller's website, Musonomics.com, and provides an in-depth analysis of how and why audiences are abandoning radio as their primary source of music discovery and enjoyment and the resulting diminishing economic importance of radio to the music industry.

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